Jeffery Kissinger is a unique blend of creative roots balanced with analytical leanings that have allowed him to flourish at the intersection of content, data and audience development. In his current role at Scripps Networks Interactive he manages short-form digital video distribution for the company’s lifestyle portfolio including HGTV, Food Network and Travel Channel. Over the past three years he has lead his team to push the boundaries of big data analysis for the optimization and monetization of distributed video.
Prior to this role, Kissinger was instrumental in bringing analytics to all reaches of the business, laying the foundation for the company’s CRM and DMP initiatives. He also built and accelerated the company’s digital marketing and social media strategies. In 2004, Kissinger joined HGTV in 2004 as the architect for its on-air strategy and planning team driving increased viewership. Prior to Scripps Networks, he had a successful career at CNN.