Director of Content & Community

Juan Carlos is currently Director of Content & Community at Onward, a startup aimed at helping folks overcome behavioral addictions, and until recently he was Director of Social Impact at Participant Media. Previously he wrote and directed the award winning foster care film “Know How” and virtual world documentary “Second Skin.” He founded White Roof Project, a non-profit curbing climate change by painting black tar rooftops white, in 2010, and with the help of 1,000's of volunteers has painted over 250,000 square feet of rooftops white.

Juan Carlos is a storyteller focused on creating honest content that connects audiences to other's lives through universal truths. He sees the work as a focal point for dialogue and action. His projects are meant to inspire social change through powerful stories and drive folks to participate.



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