Director of Innovation Department, Televisa

Rosy Ocampo (born Rosa María de la Luz García Ocampo on November 11, 1959), is a Mexican multi award winning television producer. She holds a BA in Communications from the Universidad Iberoamericana, and since then she has amassed over thirty years of experience in the creation of world-class TV content.

Her production team is widely recognized for its creativity, efficiency and high impact on the constant reinvention of Telenovelas, one of the main genres of contemporary entertainment throughout the world. La Telenovela is the cornerstone of Televisa’s (1) products and Ocampo is the most prolific and innovative Telenovela producer today.

As Director of the Innovation Department at Televisa, Ocampo fosters various research and development initiatives on a daily basis. She uses this research to extend the depth and platform reach of her productions, while providing the tools and knowledge to find different strategies for enriching the protocols and processes in the company. Her most recent contribution is a set of groundbreaking strategies that enable instant interaction, taking viewers beyond the TV screen through storytelling with widespread reach across digital and social platforms.



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